Knorr…The Breakdown

19th February 2024

Our brief was to produce a standout PR campaign film, with eye catching photography, that promotes Knorr bouillon stock cubes in both a comedic and fashionable way featuring a micro handbag.​

​From the beginning we knew this project was going to require a full Curious cross department collaboration. Early in the development stage we decided that building the bag in CGI was going to be the most effective way to get in close and personal with our shots, this would give us maximum flexibility when exploring shape, texture and lighting with the super close ups, as well as building intrigue before the bag is revealed in its entirety.​

​We kicked off production by working closely with the designers of the real bag to digitally build, shape and texture the virtual bag to match the real one that would eventually be given away to influencers and prize winners.​

​Throughout the following weeks we continued to shape our pre-visualisations into a polished render whilst we were casting and styling to find a fierce fashion look to compliment the bag. After a fantastic fashion shoot, all the pieces finally came together and resulted in a campaign that is equal parts unique, hilarious and stylish.

The campaign was a huge success with 100 bags given away to influencers and prize winners across Italy and the USA, a live TV appearance and social hype. It created a big PR splash with dozens of glowing articles and reviews across marketing and advertising publications.

Below is a behind the scenes peak at what we got up to. For the full campaign video please click here and for the stills click here.