McCarthy Stone…The Breakdown

5th June 2023

At Curious we have a dedicated team working for the award-winning retirement home developer, McCarthy Stone. Our dedicated team of brand guardians work alongside McCarthy Stone’s 25 regional managers, as well as the central marketing team, to deliver multidisciplinary marketing comms across their portfolio of products and services.

The Curious technology team developed a custom platform that works harmoniously with the existing McCarthy Stone internal marketing applications to help streamline the end-to-end process for creating and delivering all of their collateral across CRM, DD, DM, print media and events. Utilising the latest automation, review and digital asset management technologies, the platform provides a robust base to create and deliver content at speed and at scale.

We offer a focused and centralised marketing solution that allows McCarthy Stone to manage their marketing comms on a regional and central level via one simple tool. Utilising a fusion of digital asset management and automation functionality backed up with a dedicated team of brand guardians, McCarthy Stone are able to enjoy increased consistency in their brand messaging ensuring collateral is produced on brand, every time. The introduction of technology to the brand made reporting simpler and has enabled them to enjoy enhanced reporting and gain critical insights into activity and allows them to refine processes, increase efficiencies and value across their output.