AEG / Shiva

Brief

To develop a visual treatment and storyboard to display the unique product features of the Shiva vacuum cleaner. From the supplied CAD data, we needed to create a fully operational photo-realistic product. We had to design and develop a virtual CGI household for the Shiva vacuum cleaner to move in. Our deliverables were 1 master film, product demo cut downs and high resolution still renders for ATL print use.

Storyboard & Pre-vis

Film

Cut-downs

Rendered Stills

Results & Benefits

AEG wanted something a little more than the usual ‘how to’ video and with only the product CAD data and a small budget available, they needed someone who could work efficiently on the creative development and product animation, whilst also creating a CGI world for the product to live in. This was where our team came in.

We delivered a master film, with four re-animated cut downs and four KV stills. From brief to delivery was around six weeks. By having full control of the production and budget, we were able to include the sound design and music within the budget. It was received so well online, that we ended up re-grading the film for broadcast delivery which was a great bonus.